Our Ambition for 2030

Our Mission

Our mission is to work with and for our communities to make sure everyone has the opportunity to thrive; being able to start well, live well, and age well in Wokingham Borough.

Our Ambition for 2030

Our ambition over the next five years is to continue to work towards creating a thriving Borough that is:

Fair – residents have equitable access to opportunities, services, and support.

Green – the surroundings are clean, sustainable, and have plenty of green spaces for all to enjoy, and we all contribute towards reducing our carbon footprint.

Safe – people who live, work in, or visit our borough feel safe and secure.

Connected – we have strong communities enabled by accessible travel, a resilient economy, opportunities for people to connect with one another, and digital services which bring people together.

Our Approach

Equality, Diversity, and Inclusion

People matter to us. Inclusion is essential to all four council plan themes and achieving our mission. We consider Equality, Diversity, and Inclusion in all that we do, so that Wokingham Borough can be:

• A borough where people trust and respect each other.
• A place where everyone feels they belong.
• A place where services are accessible for everyone.

Our Council will:

• Listen to our residents and make changes to improve people’s lives.
• Ensure our recruitment approach is fair and open to all.
• Be a place where everyone can be themselves and feel valued at work.

Read more about our commitment to Equality, Diversity and Inclusion in our EDI Policy 2025-29 (PDF) [missing hyperlink].

An Award-winning Council

Wokingham Borough Council strives to do the very best for our residents and we are proud that our work has been recognised in the following ways:

Local Authority of the Year – In 2025 Wokingham Borough Council was a finalist in the Local Authority of the Year category at the Municipal Journal (MJ) Achievement Awards.

Wokingham Town centre regeneration - In July 2021, won the mixed-use category at the Urban Land Institute (ULI) Europe Award for Excellence, and won the “Innovation in Delivering Sustainability and Social Value” category at the 2023 MJ Achievement Awards.

Adult Social Care Specialist Accommodation (ASCSA) Programme – In 2023 won the “Best Social Housing Initiative” category at the MJ Achievement Awards.

Tenant and Landlord Improvement Panel (TLIP) – In 2023 won the ‘Excellence in Community-led Decision Making’ category at the Affordable Housing Awards. Also, a finalist in the 2023 MJ Achievement Awards.

JOY Social Prescribing App – In 2024 won the “Digital Impact” category at the 2024 Local Government Chronicle (LGC) Awards. The JOY app was also a finalist at the 2023 MJ Achievement Awards.

Dinton Activity Centre and the expansion of Addington Special Education Needs school - In 2021 shortlisted for seven design and construction accolades at the Offsite Construction, the British Construction Industry (BCI) and the Chartered Institute of Building (CIOB) awards.