New-look residents' newsletter, 'Wokingham Borough News' has been shortlisted in the Chartered Institute of Public Relations PRide Awards.
The PRide awards showcase the best public relations work being carried out across the UK’s regions and nations. Shortlisted in the Thames and Chiltern region’s external newspaper or magazine category, Wokingham Borough News has been recognised for its recent revamp which aimed to improve style, content and design, as well as providing value for money.
Sarah Barrow, head of customer services and administration, said: "I’m really proud of recent issues of Wokingham Borough News. We asked our residents how they wanted to hear from us, as well as what they would like to see in terms of content and design, and the new-look magazine reflects their input.
"As well as working to improve the printed magazine – which residents have told us they would like to continue receiving – we have also made significant improvements to the online newsletter. Making the shortlist for the PRide awards recognises the hard work that has gone in to making the magazine a relevant information source for our residents."
Jane Wilson, CIPR chief executive officer, said: "The CIPR PRide Awards celebrate the best PR and campaigns from the profession across the UK. To be shortlisted for an Award demonstrates exemplary achievement, impact and value – immediately putting their work in the spotlight. Congratulations to everyone for reaching this stage."
Wokingham Borough News has been shortlisted alongside Bracknell Forest Council’s 'Town and Country', Herstmere Borough Council's 'Hertsmere News' and The Twelve Consultancy's 'Hive Talk – helping to save the honey bee'. The winner will be announced on Friday November 25.
The magazine is just one way in which Wokingham Borough Council keeps in touch with its residents. In addition to the council’s increasingly interactive website, email, telephone and face-to-face contact, customer service centre Wokingham Direct also offers live web chat, text messaging and information kiosks.
Digital Television is available through Sky and Virgin Media, 3G, iPhone app and via the Nintendo Wii. People can also contact the council through its Twitter and Facebook channels.